57 Ways To Grow Your Business


All the ideas in this book ultimately revolve around four basic
insights about growing a business. You can:

1. Increase the number of customers;

2. Increase the number of times each one does business with you;

3. Increase the average value of each transaction; and/or

4. Increase your own effectiveness and efficiency.

Here are some other business principles that we will explore later in the book:

  • What you can measure you can manage.
  • Build in unique core differentiators and focus on them constantly — it’s more important to be different than it is to be better.
  • Cutting the price is always an option but there is usually a better way — increasing value.
  • Break compromises and lower the barriers to people doing business with you.
  • Systematize every aspect of your business.
  • Empower your team to make it right for every customer.
  • Create a clear and detailed action plan.

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